Crafting luxury in retail: Supporting our client on the Swarovski loyalty card project
| August 27, 2025
Brands need to create lasting experiences to stand out
In today’s competitive retail environment retaining customers is essential to remaining successful. This was the case when one of our trade clients approached us with a prestigious project for Swarovski: producing a premium loyalty card that would feel as special as the brand itself.
The Challenge: Elevating the Loyalty Card
Swarovski wanted their loyalty programme to stand out with a card that went far beyond the ordinary. They envisioned a premium printed loyalty card, enhanced with a genuine Swarovski crystal, that would serve not only as a functional card but also as a keepsake. The challenge? Combining striking luxury design with durability suitable for everyday use.
Ingenia’s Role: Trade Expertise Behind the Scenes
With over 40 years of experience in card manufacturing and luxury print, Ingenia partnered with our trade client to provide the technical expertise and specialist production required to meet Swarovski’s vision.
Key considerations included:
– Precision printing with an allowance for crystal placement without compromising card integrity
– Specialist adhesive technology to ensure the crystal remained securely affixed through daily use
– Balancing elegance with strength to withstand repeat handling as a loyalty card
By leveraging advanced print processes, premium card stocks, and precision finishing, we enabled our client to deliver a loyalty card that reflected Swarovski’s luxury positioning while remaining practical for everyday customer interactions.
The Outcome: A Loyalty Card That Becomes a Keepsake
The finished product was more than a card—it became a tactile, memorable piece that reinforced Swarovski’s reputation for elegance and craftsmanship. For our client, the success of the project demonstrated how Ingenia’s behind-the-scenes expertise empowers trade partners to deliver world-class solutions to their customers.
Why Trade Clients Choose Ingenia
We specialise in supporting trade partners with:
– Bespoke loyalty and membership cards
– Custom printed gift cards
– Luxury packaging and retail innovations
– End-to-end manufacturing expertise to complement your client services
From global retail names to boutique projects, our trade clients trust Ingenia to provide the premium solutions that help them shine.
Let’s Build Success Together
If you’re a trade supplier looking for a reliable partner for high-end card or packaging projects, Ingenia is here to help.
Get in touch today by emailing us at [email protected] or call us now on +44 (0)117 978 4777 to speak to a member of our friendly team.
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