Ingenia case study: Trade card personalisation for Wickes
| January 24, 2024
At Ingenia we handle a variety of card fulfilment projects and see all manner of requirements from our clients.
The DIY & trade retailer Wickes is a staple supplier for many in the home improvement business. Wickes approached Ingenia regarding their loyalty scheme TradePro, which is a must for any professional looking to save money and get the most out of working with the retailer regularly. When Wickes needed a supply partner that could handle the scale and complexity of their card personalisation they turned to Ingenia.
Secure Data Management and Fulfilment Solutions
At Ingenia, we kick off our process by ensuring data integrity and security. Our proprietary Octopus software system is designed to manage the sensitive information provided by Wickes, safeguarding their customers’ data throughout the TradePro application process.
We have collaborated closely with Wickes to eliminate erroneous data through thorough screening of each data file against national databases. This initiative has significantly reduced the number of returned mail packs, thereby lowering Wickes’ mailing costs.
Tailored Solutions and Environmental Responsibility
In this case, Wickes relied on our expert recommendations to determine the most effective finished product. With a wide variety of options available, the decision to implement the splitting ‘his and hers’ duo fob was guided by our extensive experience with previous trade customers. Keeping the end user in mind, we selected a durable splitting fob that provides a backup, safeguarding against loss or damage.
Ingenia has also introduced significant environmental benefits to the plastic card scheme by manufacturing the fob from recycled PVC. This choice not only reduces waste but also allows the fob to be further recycled at the end of its life cycle, preventing it from ending up in landfill.
Discover How Ingenia Can Elevate Your Card Fulfilment Experience
Ready to enhance your card fulfilment process? Connect with our expert team to gain insights into how Ingenia can support your industry.
Get in touch today by emailing us at [email protected] or call us now on +44 (0)117 978 4777 to speak to a member of our friendly team.
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